The holidays bring lots of opportunities for flea markets to offer discounted merchandise to consumers looking for a bargain. Especially for the vendors who took advantage of closeout and liquidation sales this year, you’ve got a head start with giving your customers the best deals for the Halloween season.
Halloween spending has seen a slow upward climb since 2006, with 2018 falling just a little short of 2017’s sales. Still, $9 billion is a lot for Americans to spend on this fun holiday. The National Retail Federation hasn’t given the estimated sales for 2019, but if it’s anything like last year, vendors will be selling out of their stock quickly.
On top of having the best prices in the whole market, there are some other key factors to keep in mind when marketing your products. Customers have so many other vendors to choose from, so why should they pick your business? The Merchandiser Group has some scary-good tips to make your booth the hot spot of the market.
Think Beyond the Costumes & Decor
Around 90 percent of Americans buy candy for the Halloween season. Not only is candy cheap, but it’s also fun to give out candy and see just how creative children can get with their costumes. Costumes and decorations are also a huge part of holiday sales, but what gets bought the most is candy. So make sure to have plenty of packages of candy as well as serving bowls on hand for your customers
Show Your Customers What They’re Missing
A great way to sell Halloween decor is by putting whatever you can on display for everyone to see. You can hang lights around your table or on a tent if you have one, put your own tablecloths on your display tables so customers can see the cool designs, and any lawn decor can be set up around your booth for easy interaction. Consumers are more likely to buy something they can see out of the package, so put your decorator hat on and get creative.
Children don’t have the be the only ones dressing up for Halloween, and you can show off the costumes you sell by wearing them yourself. This is a great conversation starter, which allows you to pull the customers in and show them all the other goodies you sell. Consumers shop at small businesses to get that personalized experience, so really be sure to get shoppers in the holiday spirit with your costumes.
Keep Them Coming Back
The weeks leading up to Halloween are important to draw customers back. If they buy something else besides a themed product, give them a coupon with their purchase and encourage them to come back for discounted costumes, candy and decor. Also be sure to market your business if you’ll be open on Halloween day so they can bring their children trick-or-treating and maybe purchase something with the coupon.
No matter what you’re selling this Halloween, always be sure to treat your customers with that personalized experience they keep coming back for. Use these tips to have a boo-tiful Halloween!