As flea market vendors are preparing for the holiday season, there’s a lot of research that goes into seeking out the hottest gift trends. Consumer interests are constantly changing, so in order to stay on top, vendors really have to know their stuff. That’s where The Merchandiser comes in. We’ve been doing our own research and found specific product trends that are sure to have customers flocking to your booth.
Despite threats from an ongoing trade war, the National Retail Federation predicts retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion. “We are not seeing any deterioration in the financial health of the consumer,” NRF Chief Economist Jack Kleinhenz said. “Consumers are in better shape than at any time in the last few years.” If you are just excited as we are to see just how much money will roll in from holiday sales this year, then start preparing yourself. Here’s this year’s top categories and consumer trends to make the most out of this lucrative season.
‘Tis the Season for Nostalgia
The 80’s have made a serious comeback during 2019, and fashion experts predict 2020 will only bring more from this treasured decade. This includes everything from bold prints and colors to large scrunchies and headbands. Shoulder pads? You betcha. Animal print? Cover it in everything from head to toe. No fashion statement from the 80’s is excluded here. You can even go scrounging around in your basement or attic for some older attire and sell it for a decent price.
Deck the Halls with Sustainable Products
Throughout the month of April, researchers surveyed 6,000 consumers in North America, Europe and Asia about their purchasing and consumption habits of products packaged in different kinds of materials. Approximately 83% of respondents said they felt it was “important or extremely important” that companies design their products to be more environmentally friendly. This includes organic or biodegradable products and packaging, which many manufacturers now offer due to the high demand. Sustainable merchandise may come with a higher price point, but consumers are willing to spend more if it means the products helps the environment.
As Millennials and Gen Z continue to cater to their fur-baby friends, sales for pet products continues to climb. Around the holidays, pet owners are willing to spend more for their furry loved ones, and they typically do. Gift lists are even starting to include more and more pet products, so make sure to help your customers check those items off their list. This can include anything from stylish food and water bowls to holiday costumes, sweaters, healthy food and even pet CBD products, which are becoming more common.
Chillin’ Around the Christmas Tree
Athleisure is still making its way into consumer hearts everywhere. Now with the 80’s theme coming back around, track suits, velour, joggers and more can be seen in retail storefronts. Even if they’re not going to the gym, customers wear these outfits to feel comfortable yet stylish while out and about. Beyonce even designed her own athleisure brand, if that gives you any more of an idea for how popular this category is. Keep your customers warm and comfy by providing them with some trendy outfits for the holiday season.
Home for the Holidays
Nothing says home for the holidays like products that are made right here in the USA. From mugs and blankets to hats and mittens, vendors can find pretty much anything homemade that will make their customers want to snuggle up in a blanket with some hot cocoa and watch Christmas movie classics. These items not only make for perfect gifts, but at the right price point, they can be great point-of-purchase products near the checkout area.