One by one, flea markets and antique fairs are beginning to open to the public once again. With certain restrictions now in place to sell at these venues, including wearing a mask, gloves, and keeping your area clean constantly, it can be pretty difficult to make a personal connection with a customer while also having to keep at least six feet between you.
There are actually still many different ways to connect with your customers, whether it be through social media, email, or in person. According to ACI Worldwide Research, global ecommerce sales were up 209 percent in April, compared to the same period last year. Even a few months later, experts are saying that consumers prefer to shop online or do curbside pickup in order to keep a safe distance. No matter how your customers shop, here are some ways you can engage with them while keeping socially distant:
Engage Through Social Media
Social media is a great way to make a connection with your followers and peak their interest. Not only can you post photos of your products and your day-to-day life, but you can really engage viewers through the comments section. If somebody responds, make sure to reply to them. Also make sure to constantly post every day so your business stays at the top of their feed and the forefront of their minds.
According to a report from Talkwalker and Trust Insights, YouTube and SoundCloud have seen the steadiest daily surge of new user interest during the shutdown, with over 400 daily searches being conducted for new account creation for each service. YourTube and Facebook are also the two biggest drivers of online activity, and their lead over their competitors has only increased in the past two months. So keep these platforms in mind when engaging with your audience.
Engage Through Email
Email marketing is probably one of the best ways to collect data on your customers and figure out what they are interested in. This data will be extremely useful once you do start selling your products at flea markets and fairs and festivals again. You can be prepared with all of the top products that received the most clicks and stand out from the competition.
Whether it be through email or a social media post, it’s also extremely important to let your customers know the safety measures your business is taking when selling in person. Let your followers know you will be wearing a face mask or gloves the entire time, or maybe you’re wiping down your station more often. Whatever measures you are taking to ensure the safety of both you and your customers will go a long way and let them feel safe shopping from you.
A recent CommerceHub survey on COVID-19 shopping and delivery trends revealed that convenience plays an overwhelmingly large role in customer satisfaction, and now safety is something that consumers are taking seriously and what resellers need to consider. Fifty-nine percent of consumers said they are more likely to use curbside pickup following the COVID-19 crisis, signaling an adoption of social distancing that might become more prominent once the pandemic subsides. Listening to consumers and providing more ways for contactless shopping gives resellers the ability to provide what a customer needs quickly while increasing brand loyalty.
The most important thing to take away from all of this is to listen to your customers. This pandemic has shown us all that the days of guessing what shoppers will like and throwing random products out there is unsuccessful. Not only do customers want a personalized experience, but they want to know you’re paying attention and listening to them.