Summer is almost here, flea markets and festivals are opening once again, and consumers are ready to get out there and shop (while keeping six feet apart, of course). The past few months have been crazy for everyone, and we still don’t know for sure when this pandemic will end, but with the country opening back up and communities coming together, we’re starting to see the light at the end of the tunnel.
In order to keep this pandemic under control until there is a cure or a vaccine, vendors need to be doing everything they can to make their customers feel safe and welcome. Make sure that you and your customers are keeping a safe distance, wipe down surfaces constantly, wear a mask and gloves, and most importantly, keep consumers up-to-date on your social media accounts with what’s happening.
According to John Lincoln, CEO of Ignite Visibility, some of the biggest ways resellers can get ready to sell in-person again is by updating all of your social media pages and website and letting your customers know that you are open again for business.
You may also want to offer your customers consultations through live chats, which have gained quite a bit of popularity while everyone was in quarantine. Those who are afraid to shop in-person can still look at what you have in stock, speak with a sales associate, and decide if they would like to do curbside pick-up or delivery. Keeping that personal connection with the shopper is extremely important in standing out from the competition, and of course it’s always nice to talk to someone through video rather than email or messaging.
Stay safe, stay healthy, and stay open for business!
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