Social media can be used to interact with existing customers and find new business. Here are three quick tips to implement now:
1. Engage in two-way conversation. Ask questions and give your opinion on things to spark discussion and interact with your followers and target audience.
2. Have proper responses. Don’t just say “thank you” in response to comments. Personalize them by referring to the person by name.
3. Be a little weird. Take risks and post content that may get a laugh or two from your audience and prompt them to share.