One of Premium Electronic Cigarette’s most recent products has been newly designed and optimized for sale by flea market and swap meet vendors. It’s a Pocket Kit version of the company’s best selling PR110 product. The standard PR110 is a full starter kit that comes with two rechargeable batteries, six refill cartridges, USB charger, and AC adapter. “You’re able to recharge the batteries either on your PC or just plug it into a regular wall outlet,” says marketing director Vitali Servutas. “The pocket kit is new,” he says. “It has only one battery, two cartridges, and a USB charger. Additionally, it comes in a carrying case.”
Selling to flea market vendors is a different strategy for the company. “The product that suits flea markets best is our Pocket Kit,” says Servutas. “We’re trying to push that at flea markets — the pricing makes the difference.” The full PR110 sells at wholesale for under $30, and retails for $70 to $100. The Pocket Kit sells for under $20 wholesale, and sells at retail in the $45 to $60 range. There is an option for free shipping as well. There are faxable forms and electronic online forms for wholesale orders on the company’s Web site.
“We specialize in the newer technology,” says Servutas. “especially a two-part product design that consists of the rechargeable battery and the cartridge.”
One of the tactical strengths of the company is the wide range of designs it offers. “We’re one of the companies that gives the most variety to the consumer out of all the suppliers out there. We offer eight different color batteries and 20 different flavors of refill cartridges,” Servutas says. “For the pocket kits, we offer 10 different colors of carrying cases.”
And the company keeps innovating. “On April 30, we launched a brand new line with custom designed batteries, improved finishes, and 20 patterns. We hope to get that to 50 patterns. No one out there has done that.”
Premium Electronic Cigarette opened its doors in December 2008. Since then, it has risen to become one of the three top players in the industry, according to Servutas. “We actually purchase from the manufacturer, but we do some things on our own. We do create a product as well.”
The company offers a wide range of reasons to prefer its product. A big one is saving money, given the high taxes and high cost for traditional smoking products. The electronic version does not harm one’s appearance and lacks a wide range of unhealthy chemicals. It can be used where traditional smoking is not allowed, since it produces no odor. Premium Electronic Cigarette also touts the product’s effectiveness in helping people reduce or quit smoking. It is not intended for kids or non-smokers, however.
The company pursues a range of marketing strategies to get its message out: magazine ads, videos, and more. “We’re putting a lot of funding into marketing,” says Servutas. “We do Internet advertising — it’s just part of branding. We do a lot of that.” He also mentioned the importance of interactive Web sites. “We are posted on a lot of review boards for electronic cigarettes, and we’re always ranked in the top three.” The company is also on Twitter, at premiumecig.
The company casts a wide net, selling to consumers through the company Web site. “Everything that we sell online ships from the warehouse. And besides that we just strictly cater to the wholesalers and the distributors.”
The company has an affiliate program with which people who refer new customers can earn commissions from 10 percent to 20 percent.
The company keeps working on newer products. “We’re kind of trying to push. We were the first company to start selling single-piece disposables, for example.” These disposables, a less expensive version, sell for $15 to $20 retail, $6 wholesale.
For more information, contact:
Vitali Servutas, marketing director
Premium Electronic Cigarette
544 Central Drive Suite 105
Virginia Beach, Va. 23454
Web site: premiumecigarette.com