As Spring slowly blooms into season, shoppers are looking for a fresh start. For centuries, flowers and floral designs have symbolized life, growth, and new beginnings. Florals have remained one of the most ubiquitous motifs in linens, textiles, and fashion for their universality and natural beauty.
The origin of floral fabrics dates back to Asia, where flowers have always been a significant part of the culture. Silk fabrics with bright ornate designs eventually made their way from Asia to Europe starting in the Middle Ages. The fabrics were extremely expensive, and only the wealthiest Europeans could afford the imports. As a result, floral patterns quickly became a symbol of wealth and status. The Italians in particular frequently traded with the Ottoman Empire and coveted their detailed flower patterns. Over time, the Italians figured out how to make their own patterns, and widely used pomegranate and artichoke hearts in their designs.
Hundreds of years later in the wake of the Industrial Revolution, the production of floral patterns grew exponentially. What once could only be produced by an expert craftsman was now widely available. Floral popularity quickly expanded globally. Around this time, chintz florals from India were in vogue, and the floral craze expanded far beyond garments and into linens, textiles, and home decor.
Today, florals remain a popular option for linens and textiles, particularly around this time of year. The romantic pattern symbolizes love, growth, and new beginnings for many consumers. In 2017, popular floral canvas prints feature light airy prints with small flowers and blue and yellow tones, romantic pink florals, and monochromatic florals with large flowers and bold shades.
Florals have mass appeal to shoppers of all ages and backgrounds. They also create a bright, welcoming display at your flea booth. As we enter the season of new beginnings, appeal to your consumers’ sense of sight, touch, and emotion by incorporating linens and textiles featuring this timeless motif.