American Merchandiser is the only direct multi-media promotion package available for wholesalers to target active buyers in the mobile merchant/vendor retail sector. American Merchandiser ad programs include a combination of media services designed to meet and exceed the performance expectations of today’s marketers – print and online ads in the monthly editorial trade publication, web links and online advertising on leading industry web sites, email marketing services, print and online PR and editorial services, and social media promotion.
Target audience:
Independent retail merchants and vendors operating retail locations in mini-malls, shopping bazaars, pop-up markets, fairs and shows, flea and farmer’s markets, and swap meets. They are exclusive of brick and mortar and online only retailers and distributors.
American Merchandiser magazine ships in bulk directly to market offices, through agreements with the market managers. The offices in turn distribute the magazines to vendors when they pay for their booths. This ensures that every copy of the magazine is going directly to an active wholesale buyer, with no wasted circulation. In areas of heavy concentrations of markets, or in cases where the market will not distribute the magazines for us, we have distributors on staff who travel market-to-market and booth-to-booth to hand deliver the magazine. American Merchandiser features circulation that is two to five times greater than any competing publication. There are three to five times as many advertisers in American Merchandiser as any other publication in the industry, and more advertising dollars are spent with the us every month than with all other vehicles combined.
More information on advertising is available.
We welcome news tips, comments, feedback, and advertising inquiries from readers. For editorial contacts, please e-mail content editor Krystina Morgan at krystinam@sumnercom.com. Other inquiries are welcome.
Contributing staff:
Jeff Dwight, Publisher, (203) 748-2050 ext. 118
Krystina Morgan, Editor, (203) 748-2050 ext. 108
Tracy Biagiarelli, Circulation Director, (203) 748-2050 ext. 114