Australia Natural Soapworks, the largest supplier of natural soaps in Australia, has recently expanded its wholesale efforts. The company was started in Australia about 30 years ago and has been selling in the United States, primarily in gift shops and card shops, for the past decade. As the company has grown in the U.S., they have begun also focusing more on the wholesale market, particularly in the past three years.
Always Quality Fragrances
According to David Nichols, president of the company, it is the quality of the soaps that makes the product so successful. “The colors of the soap are visually very attractive, and the fragrances are really terrific.” Nichols says. “We’re always coming out with new fragrances. I don’t know any other soap company that has the 40 different fragrances that we have.”
“That’s the hook that gets people ooohing and aaahhing, and once they buy it and take it home, they’re really surprised with what a great product it is, featuring a beautiful rich, creamy lather. Our moisturizing shea butter soaps are made from plant oils, and the bars last for a long time because they are triple-milled, a process that makes them far more dense and removes the excess air. On the other hand, most other craft soaps dissolve fairly quickly, so they’re not a very good value. Once you use a soap like ours, a real quality soap, it is just amazing-it doesn’t dry up the skin, you don’t get itchy, and that’s really important.”
“The key is generating a lot of repeat business,” Nichols adds. “You must have a quality natural soap, at a good retail price that consumers really like to keep them coming back for more.” Nichols says that in this tough financial market, universal products such as soaps are always going to sell, which makes a selection of Australia Natural soaps a great present for the holidays. “The soaps make really good gifts because they are a consumable product,” Nichols says. “It’s the sort of gift you can always give because everyone uses it.”
Vendors Can Expect Great Price and Products
The minimum wholesale order is $150 for first-time orders and $75 for each successive order. The wholesale prices of the soaps range from $1.50 to $1, with a suggested retail price of $3 each. They can be purchased in a pack of a dozen for $18 or a pack of 72 for $97.20, with free shipping. In addition, the company features a gift pack with 12 or 24 dozen soaps in assorted fragrances, wholesaling for $216 and $414, respectively. Both gift packs also ship for free. Buyers who purchase more than 3000 soaps can buy them for only a dollar apiece.
For more information:
Australia Natural Soapworks
21 Wilbraham St.
Palmer, MA 01069