Although small in size, accessories are praised and purchased for their detail, delicacy and the statements they make. Offering Modular European Charm Beads at $2 to $3 wholesale, Bajul Imports communicates high quality design for a good value. “Compatible and interchangeable with the popular Biagi, Troll, Chamillia and Pandora designer jewelry, Bajul Imports’ charm beads can be sold at a suggested retail price of $5.99 to $8.99, allowing vendors to make a profit triple their purchasing cost,” according to Jeff Lewis, president of Bajul Imports. Available in design categories such as alphabet and number, romance and religion, among others, the company’s charm beads provide a customizable look for any consumer looking to accessorize.
According to vice president Lorinda Lewis, flea market shoppers seek out the company’s styles, which are created in-house. “Customers like them because we have a good variety of original designs,” she says. “All of our styles are our own designs.” She also testifies to the success that vendors have selling them. “Our products have done very well, and been very well received, at flea markets and swap meets,” she adds.
Jeff Lewis emphasizes, “Because of the high quality, attention to detail and affordable price, Bajul Import’s charm beads are well received, with beads in the category of family, romance, animal and beach among the most popular.” Designing its own bead line, Bajul Imports expands on its bead categories on a regular basis. The European charm beads are made with a white copper base, similar color to silver, and plated with a heavy .925 sterling silver plating. With the high cost of silver, the company turned to this design and material to manufacture and sell wholesale for less cost, but keep the same look and quality of other well known charm bead designer lines. Bajul Imports believes accessorizing isn’t just for adults. The manufacturer also offers a “Kidz Bling” bead category, for those children who want a bracelet like moms. These beads are of course of lesser quality, but are all lead and nickel free.
The beads display best, however, when used to accessorize Bajul Imports’ other jewelry offers. Most commonly purchased to accessorize bracelets, the company also sells necklaces, rings and earrings that can be personalized or built to match using the charm beads. Lewis adds, “Bracelets, however, and specifically our threaded clasp bracelets, remain the most popular item to accessorize with the charm beads.” The threaded quality of the bracelet and the beads themselves, allows for the wearer to screw the beads into place, keeping them set and secure. For those who like a little fluidity in their beaded jewelry, Bajul Imports also offers bangle and toggle bracelets that unscrew, allowing the beads to slide on.
In order to receive wholesale prices and information, vendors are advised to sign up for an account on Bajul Imports’ Web site. Retail prices can be found on the Web site without an account, as the company directly sells to consumers as well. The company’s European charm beads have also found a market among kiosk operators, Web retailers and home party entrepreneurs. “Our minimum order is $300 for a customer’s first order, as well as a per item minimum of three. Subsequent orders do not have a minimum dollar amount, but the three per item minimum still applies,” says Lewis. Shipping is free for orders over $50. For orders sold under $50, shipping is $2.95. All orders are shipped within 24 hours, and have a 10 day return policy for any item sent in error or with a defect.
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