With flea market and swap meet vendors looking to entice shoppers back to their booths after months of disruption, Black Friday is the perfect time to get them excited. Despite the uncertainty of the Delta variant, many consumers plan to do their holiday shopping in person this year, so get ready to supply a lot […]
How-To Zone
5 Tips for Extreme Holiday Sales
The holidays are just around the corner, and it is back to business as usual! 2020 may have thrown us all for a loop, but consumers are excited to get out there and do their gift shopping in person. Flea markets and swap meet vendors have a great advantage with their unlimited bargains and low […]
How to Take the Perfect Product Photos
Quality product photos are crucial to the online buying process. Today, roughly two-thirds of consumer purchase decisions are made solely based on product photography, and this can be attributed to the increase in ecommerce shopping during the pandemic. While there is only so much you can say about a product with a limited amount of […]
A Reseller’s Guide to Vintage Fashion
#Vintage is trending! High waistlines, bold patterns, retro t-shirts, and vintage accessories are in style right now. Fast fashion brands are mass-producing vintage-inspired pieces, with consequently poor quality and environment blight, but consumers want the real thing, and they are willing to pay for it. This article explores fashion trends throughout history, reseller tips and […]
How to Plan a Product Launch on Social Media
Social media has made interacting with consumers so much easier. Shoppers no longer need to wander at a flea market to know what a brand is up to — they can simply scroll through their phone to see new posts and videos. Especially with planning a new product launch, social media is key to getting […]
How to Detect Counterfeit Products from Suppliers
Counterfeit goods are a major problem for some flea markets and swap meets. Many places do not allow them and will even issue fines to vendors if they are found selling knockoff items. The problem that sellers run into is sometimes they do not know the brands they are buying when purchasing a huge pallet […]
Make Your Brand Unforgettable
Differentiating a brand is great, but creating a consistent, easy-to-understand message that aligns with the product is key if sellers want shoppers to remember their company or merchandise. After all, consumers will not remember what they do not understand. Marketing messages need to be kept simple, and the more these messages align with what your […]
How to Bring the In-Person Shopping Experience Online
The rules of retail were completely rewritten in 2020. Flea markets and swap meets shut down for a period of time, most consumers turned to online shopping, and brands had to figure out new ways to market to their customer base. Now that business owners have had time to settle in and get back on […]
How to Make Consumers Feel Safe While Shopping at Your Booth
Besides the usual hand sanitizing stations and face mask policies, there are a bunch of different ways that vendors can help make their customers feel a little more safe while coming out to shop. From offering contactless payments to redesigning your booth area to reduce traffic, the possibilities are endless. Restructure Your Booth To help […]
10 Tips to Prepare Your Ecommerce Store for Holiday 2020
2020 has definitely been a year for the history books for online stores, with COVID-19 and social distancing requirements impacting many aspects of people’s lives and hugely influencing consumers’ buying behaviors. Ecommerce sales have seen hyper-growth and while surveys find that consumers are still expecting to do some in-person shopping, online buying will be hectic. […]