Counterfeit goods are a major problem for some flea markets and swap meets. Many places do not allow them and will even issue fines to vendors if they are found selling knockoff items. The problem that sellers run into is sometimes they do not know the brands they are buying when purchasing a huge pallet […]
How-To Zone
Make Your Brand Unforgettable
Differentiating a brand is great, but creating a consistent, easy-to-understand message that aligns with the product is key if sellers want shoppers to remember their company or merchandise. After all, consumers will not remember what they do not understand. Marketing messages need to be kept simple, and the more these messages align with what your […]
How to Bring the In-Person Shopping Experience Online
The rules of retail were completely rewritten in 2020. Flea markets and swap meets shut down for a period of time, most consumers turned to online shopping, and brands had to figure out new ways to market to their customer base. Now that business owners have had time to settle in and get back on […]
How to Make Consumers Feel Safe While Shopping at Your Booth
Besides the usual hand sanitizing stations and face mask policies, there are a bunch of different ways that vendors can help make their customers feel a little more safe while coming out to shop. From offering contactless payments to redesigning your booth area to reduce traffic, the possibilities are endless. Restructure Your Booth To help […]
10 Tips to Prepare Your Ecommerce Store for Holiday 2020
2020 has definitely been a year for the history books for online stores, with COVID-19 and social distancing requirements impacting many aspects of people’s lives and hugely influencing consumers’ buying behaviors. Ecommerce sales have seen hyper-growth and while surveys find that consumers are still expecting to do some in-person shopping, online buying will be hectic. […]
A Guide to 2021 Marketing
Now that indie businesses everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
5 Simple Steps to Creating the Perfect Holiday Gift Sets
Some consumers are able to get creative with their holiday gifting and can turn a few items into an exciting arrangement, and others need a little help on that front. As a seller, you need to be prepared for all types of consumers so you can help them find exactly what they’re looking for, and […]
Boosting Revenue With Falls Fairs & Festivals
Outdoor markets have proven no match for COVID-19, with many flea markets reporting better-than-expected turnouts for both shoppers and vendors. Consumers feel safer shopping at an outdoor market since there is more space, so now is the time for vendors to snag spots at some of the best fall fairs and festivals. FleaMarketZone.com is a […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Resellers need to find unique ways to reach shoppers this holiday season, and American Merchandiser has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Different Online Marketplaces to Sell Your Antiques
Outdoor flea markets and swap meets are flourishing, even during the pandemic. Vendors are ready to sell their goods, customers are excited to find a bargain, and everyone is trying to enjoy the warm weather while it lasts. Even though all seems well, many vendors and shoppers are still a little weary to go out […]