2020 has definitely been a year for the history books for online stores, with COVID-19 and social distancing requirements impacting many aspects of people’s lives and hugely influencing consumers’ buying behaviors. Ecommerce sales have seen hyper-growth and while surveys find that consumers are still expecting to do some in-person shopping, online buying will be hectic. […]
How-To Zone
A Guide to 2021 Marketing
Now that indie businesses everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
5 Simple Steps to Creating the Perfect Holiday Gift Sets
Some consumers are able to get creative with their holiday gifting and can turn a few items into an exciting arrangement, and others need a little help on that front. As a seller, you need to be prepared for all types of consumers so you can help them find exactly what they’re looking for, and […]
Boosting Revenue With Falls Fairs & Festivals
Outdoor markets have proven no match for COVID-19, with many flea markets reporting better-than-expected turnouts for both shoppers and vendors. Consumers feel safer shopping at an outdoor market since there is more space, so now is the time for vendors to snag spots at some of the best fall fairs and festivals. FleaMarketZone.com is a […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Resellers need to find unique ways to reach shoppers this holiday season, and American Merchandiser has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Different Online Marketplaces to Sell Your Antiques
Outdoor flea markets and swap meets are flourishing, even during the pandemic. Vendors are ready to sell their goods, customers are excited to find a bargain, and everyone is trying to enjoy the warm weather while it lasts. Even though all seems well, many vendors and shoppers are still a little weary to go out […]
Upcycling 101
If you’re an avid collector of antiques, then you’ve definitely heard of upcycling, if not seen a ton of upcycled products. They can be found at most flea markets, whether they were refurbished by the vendor or someone else. Some sellers even make a living off of upcycled products — if it’s done properly, it […]
How Antique and Collectible Dealers Can Boost Sales During COVID-19
As everyone is beginning to get used to the new normal that COVID-19 has brought upon the world, antique and collectible dealers should be up-to-date with their versions of the new normal as well. Live events are becoming scarce and most are cancelled, so it’s important to know how to shift your business and boost […]
How to Engage with Customers While Keeping Social Distance
One by one, flea markets and antique fairs are beginning to open to the public once again. With certain restrictions now in place to sell at these venues, including wearing a mask, gloves, and keeping your area clean constantly, it can be pretty difficult to make a personal connection with a customer while also having […]
What to Do With Those Antiques Found During COVID-19 Spring Cleaning
The stay-at-home orders from states may be a drag, but what better way to use the time spent at home than to do some much-needed spring cleaning? Maybe your basement needs some reorganizing so you can finally finish it off, or maybe you finally need to get rid of your grown children’s baby clothes taking […]