It’s only been on the market since late June, but a new LED-lighted alarm clock is ringing up big sales. The clock silently flashes colored lights around its perimeter when it goes off. Inventor and company owner Chris Eannucci came up with the idea for the product while asleep. “It came to me in a dream,” he says. “One night I dreamt that this clock lit up on a wall at a party. I scribbled on my journal next to me when I woke up, and I made a prototype the next day in my garage.”
The inventor also reports success selling the product at flea markets and shows. “I do think for an entrepreneur, if you have a booth, and you have power there, you’re going to sell them, I guarantee it. It is an easy sell. If you can show people the lights, and just be positive, you can sell them. I have a few people who just bought 15, and they took them to a music show, that Bonaroo one, and they sold them in the first hour and a half.”
A user can can set it to leave the lights on all the time. “Some people use it like a neon sign,” says Eannucci. “It makes its own display. If you plug it in, turn the lights on, it really sells itself.”
He emphasizes the success it has had at retail so far. “We’re not in a ton of stores yet, but every store we’re in, I’ve gotten positive feedback and reorders from about 40 percent.”
Eannucci says that the clock is ideal for a younger demographic. “I do think there’s a market for it in those places that tend to have a youthful edge. I don’t see how these would not sell,” he says.
Part of reaching that youth market is an aggressive online marketing campaign. “We opened a fan page on Facebook, and in five weeks we’ve got 35,000 fans,” he says. “It’s crazy, the power of Facebook. I had no idea.”
The company has also released cost-free and spam-free iPhone and Android apps to promote the product.
Chill Clock offers volume discounts for as few as 10 units, and registered retailer customers can shop wholesale on the company’s site.
For more information:
Chill Clock
Tel.: 877-840-2445
Web site: chillclock.com