Designer Fragrances Inc. (DFI) is making a push into the flea market industry, and for one simple reason. According to company owner Arnold Eisman, his fragrances, colognes, and perfumes return great value, and his company policies are designed to appeal. “Flea market vendors can make anywhere from 300 percent to 600 percent profit. We sell small quantities to them, and the start-up costs are very low .”
But how are his sales at flea markets? “Very good,” Eisman says. He’s been in the fragrance business for 14 years, and his Web site has been in operation for the last eight. He says the quality of what he sells is compelling. “People like fragrances that last for a very long time for a reasonable price. I feel that is something that makes our line attractive to retailers and consumers. We pride ourselves on having products that are better than everybody else’s.”
Eisman offers specific advice on pricing. “Our product would sell at some retail stores for anywhere from $60 to $80 to $100 a bottle,” he says. “What we do is allow our retail partners to sell them for $20 to $25 a bottle. And we encourage them to use ‘buy one, get one free’ campaigns, which work extraordinarily well.”
While wholesale prices vary, some lines are available for $3.25 per bottle, and low-end closeouts can be available for $1.50 per bottle. DFI, one of the largest distributors of fragrances and colognes in the United States, has no minimum order. For more information, contact:
Designer Fragrances Inc.
2925 Corunna Road
Flint, MI 48503
Web site: designerfragrancesinc.com