As the economy crawls along the bottom of this recession’s trough, many shoppers are turning to flea markets for low prices and high value in jewelry. One supplier, Firenze Jewelry, is offering product designed for these customers, in the form of layered gold. Firenze Jewelry will be at the ASD Show in Las Vegas Feb. 27 to March 2, in booth number J 749 at the Sands Expo center. According to owner Pablo Galan, Firenze offers significant advantages in swap meet style marketplaces. “Our product really stands out in flea markets because of its quality, beauty, and, on top of all, fantastic price,” says Galan. “Our flea market distributors often tell us how their customers are so pleased and even surprised at times with the good prices they pay for the elegant and high quality gold layered jewelry they get.”
The “layered jewelry” part of that quality and price paradigm is key. Gold only jewelry is too expensive these days. Alternatives, such as stainless steel, silver, and others, are popular, but there just is no replacing gold. Gold layered products are made through a process of adding several layers of gold to a base metal, such as brass or cobalt. This process creates jewelry that has a much thicker layer of gold than most competitors in the industry. “Firenze Jewelry’s concept is to provide high end gold layered jewelry with great prices in order to give our clients a business opportunity with high profits,” explains Galan. “Especially in the current competitive environment, with solid gold prices up in the sky, customers are looking for an economical solution for their jewelry needs.”
Layered gold wears well and lasts a long time, and Firenze is so confident in its product, that it offers a promise that customers will never be dissatisfied. “With an exceptional lifetime guarantee, you can’t go wrong buying Firenze brand jewelry,” says Galan. He is also proud of the company’s customer service and modern designs. Offering more than 5,000 styles of 18 karat gold layered jewelry, Firenze continues to innovate. “We have just released several new Valantine’s Day items,” says Galan, “as well as a new three color gold line.” That line is a hot seller at flea markets right now, he adds.
Communicating with customers is a priority for the company, which has both English and Spanish versions of its site. “Through the Web site, vendors can place quotes and orders, and then an email gets sent to us, and a sales representative for that area gets in touch with them,” Galan explains. “We also have an 866 phone number, so there’s no cost to call us.” Another way the company makes it easy for customers to shop is through a catalog. “With our breathtaking catalog, clients can choose from more than 2,600 different models from the comfort of their homes or businesses, without having to go out and shop,” says Galan. In addition, the company maintains an active trade show presence.
As an added incentive, the company is offering free shipping to first time customers, as well as volume discounts. Registered buyers can also find out about specials and promotions on the Firenze Web site and by phone. There is a minimum order of $300. For more information, contact: