In Daytona Beach, Fla., the Daytona Flea and Farmers Market and radio station WROD are partnering to bring a swap meet to the airwaves. A new weekly program, called “Swap Shop,” features radio listeners who call in to talk about things they want to sell or buy. The talk show is kind of like an audio version of a newspaper classifieds page.
Becky Steinke, public relations director for the Daytona Flea Market, brought the idea of Craigslist without the computer to WROD where the listeners tend to be older folks who don’t do much computing.
As reported by the Daytona Beach News Journal, Steinke was looking for a new way to advertise the market, and the pieces came together as a radio program:
The flea market already advertises its Friday-through-Sunday operations on radio stations with top-40, country, news/talk and classic rock formats, as well as in The News-Journal. WROD and “Swap Shop,” which the flea market sponsors, expands that reach, Steinke said. “What people like about WROD is that it represents simpler times and nostalgia considering all this turmoil we are in now,” she said. With its “Swap Shop” sponsorship, the flea market can promote itself, its events and vendors during the hour-long show.
Photo credit, with thanks: Daytona Beach News Journal.