As the heat of the summer melts into cool breezes, fall leaves, and pumpkin spice lattes, sellers everywhere are working hard to prepare for the shopping craze that is soon to start. Halloween is here, with the holidays zooming in shortly after, and The Merchandiser is here to make sure things run as smoothly as possible. Take a look at some of our holiday merchandising tips to help your business keep up with the flow.
Deck the Halls with Pleasing Displays
‘Tis the time for creativity. Get fun and interesting with your displays, such as hanging jewelry or other small gifts from Christmas trees, stringing lights all over your tables, putting bows and tinsel on your displayed products or simply having fun Christmas music on in the background while your customers shop around. Pinterest is also a fun and easy way to get some decoration inspiration.
Your holiday displays and decorations are sure to attract customers walking by, but keeping them nice and tidy is super important to continue catching the eyes of passers by. Consumers aren’t going to want to shop from a messy looking booth. If you need help, try asking family or friends to help look after your booth during the busy weekends.
Merry Little Gift Baskets
One of the best ways to boost sales is by grouping different products together into gift sets. The main purpose for holiday shopping is buying gifts for loved ones, and it can be time consuming for customers to search around for multiple different products to throw together. Make it easier for them and more fun for the gift recipients by creating little gift baskets filled with different products.
The best gift baskets are filled with similar products that are in the same category, such as a bath basket filled with soap, lotion and slippers or a snack basket filled with yummy goodies. Create the perfect cooking set by grouping together some kitchen essentials and throwing a bow on them. It’s an easy purchase and aesthetically pleasing.
Rockin’ Around the Fall Leaves
Results from a 2018 holiday shopper survey found that most Americans (24.48%) plan to start buying gifts in early November. 23% said they had already started shopping in September and 18% said they planned on starting in October. So while the leaves are still falling and Halloween is in the air, you also need to be mindful of holiday shoppers looking to purchase gifts.
Get in the Spirit of Antiques
The holidays have a way of bringing people back to their childhood through family traditions and heirlooms. There are so many holiday antiques out there that can be used to decorate your booth while also appealing to the collectible fanatics. Especially if you’re already in the business of antiques, dig up some good ole’ nostalgic paraphernalia to get your customers in the holiday spirit.
If you don’t sell antiques, it’s still a good idea to decorate your booth with some items you can scrounge from your basement or attic. Seeing the older pieces placed around your booth can bring that comforting sense of nostalgia for your customers and encourage them to make a purchase.