Specializing in hip hop watches and hip hop jewelry, Watches International has more than 5000 SKUs, with a wide range of styles that will satisfy buyers looking for everything from three dollar watches to more expensive, well-crafted jewelry. “We manufacture, import and wholesale all of our watches, primarily with our own brand names, which are Ice Master, Bling Master and Krsh’d,” says Malik Panjwani, president of Watches International. “We have a 4,000 square-foot distribution center in Houston, Texas, so we’re a one-stop shop for anyone who is looking for hip hop watches or hip hop jewelry. You can get everything from leather, metal, silicon, colorful, digital, or jelly. All of these different varieties of watches are primarily designer-inspired.”
“One thing that we carry, which is something that is not found anywhere else in the country, is a watch and bracelet combo set,” Panjwani adds. “The combos are basically a full bling watch that a person can wear on their right or left hand, and then on the opposite hand, there is a matching bracelet made of the same material as the band on the watch. The bracelet also has stones and full bling on it too, and it comes nicely packaged in a box under our own brands.”
To Watches International, for the past twelve years the most important thing has been to make sure that the quality is never compromised, leaving no stone unturned in finding the latest, newest products. “It’s all about leading the industry,” Panjwani notes. “We’re always at the edge when it comes to designs and selections and style.” Price is always secondary to selection, style and having something that nobody else can offer. However, that doesn’t mean that vendors will not be able to make a hefty profit on the hip hop watches and jewelry, as Panjwani notes that sellers can expect to have at least a 100% markup on the wholesaler’s products. Watches International maintains live inventory on its website and has a minimum order size of $150.
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