As everyone is beginning to get used to the new normal that COVID-19 has brought upon the world, antique and collectible dealers should be up-to-date with their versions of the new normal as well. Live events are becoming scarce and most are cancelled, so it’s important to know how to shift your business and boost sales even during a pandemic.
Between new cleanliness practices and new ways of interacting with your customers, American Merchandiser has a few tips for dealers to keep your antique and collectible business going strong:
1. Plan Ahead.
Planning ahead is a huge stepping stone for any resale business, but most especially for antique and collectible dealers because they have to know the trends that are expected way in advance. You can also create a diary of events for the next year to see which events will still work live or if you’re going to have to find an alternative to that event.
Dividing up the events into which ones will be the most profitable for your business can help, and then maybe you cross off the events on the list that won’t make you as much money and save on travel expenses. For those events you won’t attend, it’s a good idea to find alternative ways to find fresh stock.
2. Prioritize Your Downtime.
With many events being cancelled, many business owners are facing lots of downtime that can seem daunting, but it’s important to utilize your time wisely for something like planning ahead. Be realistic and set deadlines for different checklists you come up with to help stay more organized and so you don’t end up trying to complete five different tasks all at once.
Researching new and upcoming trends, putting aside time to upgrade your website, updating your social media pages, and even organizing paperwork can all help your business have a better flow. And it always feels nice to check things off a list.
3. Get on the Board with Ecommerce.
In today’s digitally forward age, it’s not enough to just have your own website and check in on social media every now and then. There are online marketplaces where you can sell antiques and vintage items such as 1stDibs, Chairish, InCollect, Decorative Collective, Selling Antiques, and others to help you reach a wider audience.
4. Upgrade Your Technology.
Now that everyone is spending more time online, a smart idea to utilize your time wisely is to invest in your website and make sure it’s looking flawless. Maybe upgrade your camera to take better photos, or look into your SEO to see what you could be doing better to make it easier for consumers to find you.
5. Social Media.
Also take a look at your social media accounts and make sure the image you’re giving off is the one you want to represent. Are there things you could be doing better on social media? Are you interacting with your viewers? Letting them know how your daily business is running during the pandemic can be a great conversation starter and a way for your viewers to get to know you better.
You can utilize your downtime to get started on a different social media platform to help get your name out there. Especially for antique and collectible dealers, Pinterest is a great platform for uploading photos and many consumers go there for decorating ideas. TikTok is another platform to keep your eye on, as well as Instagram.