Have you ever thought about creating your own brand? Maybe it’s something that you’ve been wanting to try but didn’t know how, or maybe you just haven’t thought of it at all. The springtime might be a good time to put those ideas to action and create your own. The Merchandiser Group has some tips that can give you that extra push to get started and create your own brand:
Figure out what you want to sell
Getting set up with your booth and figuring out what you would like to primarily sell is the first big step, and then after that comes all the fun stuff with making your own logo and then finding companies to do imprinting for you. It doesn’t matter if you only want to sell clothing, shoes, or even a little bit of everything, as long as you have an object to throw a logo on, you’re good.
And don’t just pick anything because you think you have to, put some personality into what you sell. If you have a bunch of kids and love dressing them up every day, sell childrenswear. If you have a passion for purse collecting, then sell purses. Pick something you love and would want to buy yourself. If you’re not into your products, your customers won’t be either.
Choose a Business Name
Simple, right? Not always. Choosing a business name is a major game-changer. You need to pick something that stands out among the other brands. Think of something that you would make you want to shop from your booth apart from the hundreds of others that are around. Shopify has a business name generator that you can use to help you think of a name, but try not to rely solely on that. This is the time to get creative and think outside the box — how can you incorporate what you sell into a short blurb that customers will remember when you tell them who you are?
Design your Logo
Now that you have a business name and an idea of what you’re mostly going to sell, it’s time to put those two together and design a logo for your company. There is literally no right or wrong way to design your logo, it can be as flashy or as plain as you want. If you sell baby products, it might be cute to design something with lighter colors and maybe add a baby foot next to the business name. If you sell eco-friendly or recycled products, you can have a tree next to the business name. Just remember to make something that stands out and would look nice imprinted on products.
Find Companies to Custom Print your Products
The last thing you need to do is find a company that offers custom printing. Most of the time these companies will manufacture a wide variety of products and allow you to add your logo, which will be the easiest and cheapest route for you to make a profit on reselling the merchandise. WholesaleCentral.com has many different companies who offer custom printing on products, so check them out to help get started with your search.