By Justin Hotard, NCR Silver and NCR Small Business
Catering to today’s tech-savvy consumer requires small businesses to respond to this need with technology. Unfortunately, most small businesses do not have the luxury, time or the budget to spend on elaborate research and technology on how to best reach customers. However, the good news is customer engagement can be built with an effective email marketing strategy, often built right into POS. Using a mobile POS, users can quickly customize email receipts by including an image such as a business’ logo at the top, while adding in important details at the bottom, like the return policy and hours. Email receipts also can include discounts and offers for future purchases, which can help drive repeat business. Additionally, including a “thank you” is a simple gesture that can go a long way in building customer loyalty. Don’t forget to send new customers a welcome email and check in with less frequent customers by sending them a miss-you email. With a little planning and customization, email marketing can be a subtle, yet effective means to thank customers and give them a reason to come back again.