The time for holiday shopping and Black Friday sales are coming! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products. The important thing to remember within these next couple of hectic months is that the real goal for the holidays is to create loyal shoppers and make sure they keep coming back. We’ve got some tips to help increase your revenue and create a more personalized customer shopping experience to keep shoppers coming back after the holidays.
Decorate to your heart’s content! One of the most fun parts of the holidays is seeing all the creative ways people decorate their market or booth. You’ve got so much to work with starting with lights and signage. Have fun with it! Another fun thing to do is wrap your whole booth in holiday paper and stick some bows here and there, or for something less time consuming you can wrap empty shoe boxes to make them look like presents and scatter them across your booth. Nothing gets customers ready to buy gifts than actually seeing a wrapped gift.
So many sellers are going to have the same Black Friday sales, so give customers a reason to shop at your booth with a story. It’s important that you stand out during the holidays, especially on Black Friday. Jon Humphrey, a strategy consultant for Qubit Technologies, says that most Black Friday and Cyber Monday sales are the same. There is always a certain percentage off your purchase, so it’s hard to distinguish your business from others with sales alone. Be creative with your brand; tell your story and how you got started selling what you do. Let customers know your products are different from everyone else’s.
It’s still important to make your customers feel like they are getting a bargain. You can’t help that your sale might match up with someone else’s, all that matters is the customer chooses your merchandise. Give them the holiday sale they are looking for with a BOGO (buy one get one free), or a certain percentage off of specific items. There always seems to be an endless list of people to buy for during the holidays, so make consumers feel like they can purchase multiple items from you without breaking the bank.
Make the most out of seasonal products. Who can say no to something with a cute snowman, cartoon turkey, or a smiling pumpkin on it? Touch a customer’s heart with shirts that have seasonal designs on it, or fuzzy seasonal socks. Most people are also getting ready for that huge Thanksgiving dinner, so selling dinnerware with turkeys or fall leaves on it will be sure to get people’s attention. Use the holiday season to your advantage and sell all of those unique items that can’t be bought any other time of the year.
Have some fun crafts on hand for the whole family to enjoy. Don’t forget the kids! They are an important part in holiday shopping, and you can easily get their attention with some fun crafts or games to try out at your booth. Once their child is hooked on the product, it creates the perfect opportunity for the parents to snag a holiday gift.