More and more flea market managers are recognizing the opportunities social media offers to increase business at their venues. Still, you may be at a loss as to how to effectively promote your market on Facebook, Yelp and Google+. Here are some strategies from Crystal Vilkaitis, owner of Crystal media.
First, make sure you have a Facebook business page, not a personal page. You want “likes” not “friends.” Check to be sure your page is updated with all your business information in the “About” section, including address, hours of operation, phone number, website and email address.
Ask market goers to recommend you. If they love your market, they will want to share their experience with others. It is not enough just to tell shoppers you are on Facebook. Go the extra mile and offer them a card with your Facebook URL on it. Check your Facebook page regularly and make a connection with your customers. When they post something nice, thank them. Ensure visitor engagement by liking, recommending, commenting and checking in.
Yelp is a review platform that covers all types of businesses, including flea markets, across the country. Search Yelp.com to see if your town is active on the site. If it is, try to get recommendations. Search on your type of business to see who is there. Be in the mind of the searcher to determine what keywords shoppers use. Be sure some of those keywords are in your description as well as in your reviews. You can ask friends, family members and staff who are customers to include those keywords in their reviews to bump you up in the search results. Add photos, as they are hugely important to drawing traffic. Consumers want to see your market and the ambience before they visit.
Local Google+ is a great place for information on flea markets. You can see reviews, upload photos, and get place recommendations based on circles, location and past reviews. First, try to locate your business by searching for your phone number. If you do not see a listing for your market, add your business to Google+. Include details about your market, as more information will attract more shoppers. Ask people to review your market. There is a verification process whereby Google might call or email you a pin number that you need to enter on the site to confirm you are the business owner.
Once you set up Facebook, Yelp and Google+ accounts, be sure to monitor them and keep visitors engaged. Fresh information and photos, and lots of them, are great ways to draw traffic from social media to your market.