It is vital for market vendors to utilize effective merchandising techniques as an attractive, organized and creative display of merchandise will always get attention. Although it is especially crucial near holidays and back to school season, merchandising is important all year long. Drawing attention to your booth and merchandise is about product placement as well as connecting with consumers’ senses. Here are a few tips for effective merchandising:
1) Engage the Senses. A market full of quality merchandise certainly drives foot traffic. In addition, it helps to engage consumers’ senses with lights, sounds and even a snack, giving the buying experience an added entertainment factor. Stimulating consumers’ senses not only makes them more invested in the shopping experience, but may ensure a return visit, as they look to acquire the same experience over and over again.
2) Get The Message Out. Interesting product displays play a large part in consumer perception but vendors need to do all they can to entice customers at the point of purchase. Many of your customers may be looking for a particular type of product, but there are also customers who are just browsing. This is where merchandising comes in. Vendors who are ready to answer specific questions, or to inquire about a consumer’s interests, can steer them to their merchandise. Although merchandising displays are important, marketing is more than product setup and vendor promotions with an interactive feel, such as product demonstrations, are a great way to sell products.
3) Stay Friendly. As always, be active and personable. Many customers buy local to be connected with and support their community, and the best way to grow that loyalty is by being friendly and helpful, and giving customers knowledgeable guidance and an enjoyable experience.