The ability to pitch a product and show it off presents a unique business opportunity for flea market vendors. A seller can play to a crowd of customers or forge a one-on-one connection, and that makes the flea market the best place in the world to demonstrate and sell products.
Here are five strategies for demonstrating products at flea markets and swap meets.
Engage the senses. A demo product that customers can taste, feel and smell can put hooks into the primitive underbrain that really makes buying decisions. Engage consumers’ senses with lights, sounds and even a snack, giving the buying experience an added entertainment factor.
Stand out in a crowd. Interesting product displays play a large part in consumer perception and vendors need to do all they can to entice customers at the point of purchase. Have table banners, side banners and top banners to draw attention to your booth and your demonstration.
Demonstrate a money or time saving benefit. There is no better selling strategy than to offer customers a way to save. If your product is a new electronic device, for example, point out how much time the average person wastes on something related to the product and then reveal how much they can save once they buy.
Use a video. Sometimes a product needs space or special requirements to show off effectively, but vendors can meet that challenge with a video demonstration of the product in action. Vidoes are also a lot of fun, and there is a wow factor with them.
Make your demonstration more interactive or hands on. Invite onlookers to try the product themselves. Getting customers involved with a product is a good way to help them picture owning the item, not to mention build value.
Demonstration engages shoppers’ senses and heightens the enjoyment of the flea market experience. As a result, you could ensure not only a purchase on the spot, but a return visit as well, as shoppers seek to repeat the enjoyable experience of visiting your booth.