Flea market vendors know that being able to talk about the different features of merchandise is as vital to selling as eye-catching visual displays. This skill relates directly to what price you are able to earn on your products, and with the right approach, it can help you boost your sales numbers. Here are a few of the latest tips for selling every item in your booth for the best possible price.
Demonstrate the difference between your product and others. Is there any special bell or whistle on your product that customers need to be aware of? Do you have a wider variety of colors or sizes? No matter what type of merchandise you sell, the importance of standing out from the competition cannot be overestimated. Sometimes the most noticeable difference between your booth and others is in whether or not a customer feels as though they are in a high-pressure sales situation. Keep your spiel simple and let your product knowledge show by pointing out details that your customer may not have noticed at first glance. You may also want to consider offering a two-fer or three-fer deal with coordinated merchandise to help sweeten the deal.
Another strategy to employ in your booth is supply chain transparency. Make your customers understand where your merchandise came from, how much time and effort was put into making it and why this makes your product worth more than the price you are asking for it. This works especially well with American-made or cause-based merchandise, because customers can relate to the product’s backstory. Take Mark Ehrmann Jewelry, for example. If you explain to your customers how each piece was crafted by hand using a number of intricate metalworking techniques, the product has considerably higher value to your shoppers. Manufacturers of some merchandise donates a portion of its profits to charities including the Red Cross and Wounded Warriors, and knowing that a part of profits goes toward helping others can be a powerful selling tool for any vendor. Many products have stories behind them, so make sure your customers have the opportunity to learn about them. They will be more inclined to pay your price as a result.
Finally, to earn the best possible price, express to your customers every potential service provided your products. Does it eliminate a pesky everyday chore? Does it serve as a souvenir? Does it improve an activity they already love? Whether you sell a multitasking tool that can help gardeners, musicians and mechanics, or rugs that make a room feel like home, if you make your shoppers think about the bigger picture, you will be more successful in holding their attention.