Flea markets and swap meets have an energy all their own, and are the perfect venue to attract shoppers through demonstration. Whether live or on a looping DVD, showing shoppers how a product works and will make their lives easier, more fun or better is one of the best sales tactics available to vendors. The following are four tips for demonstrating products at flea markets and swap meets.
- Demonstrate a benefit. There is no better selling strategy than to tell customers how they can improve their lives, or save time and money. If your product is electronic cigarettes such as Premium Vapes, they are often colorful and aromatic, and make dynamic displays. Create signage and demonstrate products to let shoppers know that they can improve their health as well as save money with these popular alternatives to tobacco cigarettes.
- Make your demonstration interactive. Invite onlookers to try the product themselves. Getting customers involved with a product is a good way to help make it a must-have. If you are selling makeup such as Eye Majic Instant Eye Shadow™, let your customers create their own Foxy Lady Leopard look in ten seconds and they will be hooked.
- Use video. Sometimes a product needs space or special requirements to be effectively shown off, and vendors can meet this challenge with a video demonstration of the product. Videos are a lot of fun, and there is a wow factor with them. American Achievers LLC has created a compelling short video that sells Greenway Formula 7, an all-natural, nontoxic product that protects people and animals from all kinds of bugs, on the spot.
- Wear your products. Whether you are selling colorful caftans or unique jewels, make an eye catching statement that says, “I love my merchandise.” Handcrafted Peruvian jewelry is bold and bright, and wearing an assortment of rings, earrings and bracelets will add just the right sparkle to your booth.
Practice, practice, practice
The more at ease you are with presenting your merchandise, the more trust your audience will invest in what you have to say. Put some effort into perfecting your performance because a well-developed demonstration can attract customers and lead to big sales.
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