Whether you are a vendor selling only jewelry or it is part of your product mix, you should carefully position rings, necklaces and earrings in ways that invite shoppers to try on and buy. Here are a few suggestions for jewelry placement from Firefly Store Solutions, a source for retail fixtures, displays and merchandising items.
1. Think about where your customers might expect to find your jewelry. If you sell high-end accessories like golden rings or expensive watches, then your best bet is to have them in a display case near the register. Not only will customers looking for new jewelry gravitate to this spot naturally, but it will also allow you to keep an eye on the pricey goods, thus warding off potential thieves.
2. Use appropriate levels. There are many different types of jewelry displays, each serving a different purpose. When buying displays for your booth, think about how you want your customers looking at your jewelry. Ring displays should be placed at waist level, as it is natural for customers to look down at rings when examining them on their own fingers. This same technique works for bracelets. Necklaces and earrings may do better on hanging displays at chest or neck level. Be sure to place mirrors nearby. This will allow your shoppers to select items off your displays and hold them up to their neck or ears to see how they look.
3. Incorporate creative concepts. Consider enlisting mannequins to help you move your wares. Dress your figures in understated outfits so the accessories they wear will pop. Shoppers will be more likely to notice a dazzling gold necklace if it is on a mannequin donning a simple black dress. If you are selling jewelry to accessorize clothing, stage outfits and complementary jewelry.
You can also use wall displays or clothing hangers to display jewelry. Hanging jewelry is likely to glint in the sun, which will certainly catch shoppers’ eyes. You can also create a unique display area by placing jewelry on funky trays, such as a mirrored tray or floral print tin trays as these options have a flair of their own.
4. Have something for everyone. Make sure you display multiple colors, jewelry styles and even price points. You want to have jewelry that will appeal to every shopper who enters your booth.
When it comes to jewelry, displays and placement are everything. Jewelry displays in your booth need to be organized in a way that is not only appealing to shoppers but also helpful in marketing your products.