Setting up your own website to start selling products can be time consuming and expensive — that’s why there are so many different online platforms that help small sellers get their ecommerce business started at a decent price. Facebook is now on that list of companies that will help you sell online.
Most businesses already have a Facebook page to connect with their customers, and since the social media platform has over 2 billion active users every month, it’s an easy and effective way to boost your sales. Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook. We have a few simple steps on how you can get started:
There are Two Ways to Sell on Facebook
Seller’s can utilize Facebook’s platform itself to create your Facebook Store, list products, and set up a shopping cart to connect payments. This is a more basic way of selling, and has both pros and cons compared to the next option. The second way you can sell on Facebook is to use an ecommerce website builder to create an online store, then automatically link your products to your Facebook Store page. This requires little technical know-how and is simple to set up and manage.
We recommend option two because not only is this option a lot simpler, but it gives your online business a much more extensive online presence. And if you are already a Shopify or Bigcommerce customer, you can learn more about selling on your Facebook page using their respective links.
Utilizing Other Website Builders
It is possible to create your Facebook Store directly through Facebook, but there are limitations for you and your customers, such as a lack of syncing and fewer payment types, as well as lower quality product images. By connecting a Shopify, Bigcommerce, or Squarespace website to your Facebook Store, however, you can avoid these frustrations. You can appeal to the same wide audience while keeping the advanced ecommerce features that come with using a specialized builder.
Shopify, Bigcommerce, and Squarespace ecommerce platforms have the ability to connect all of your products to your Facebook Store. If you don’t already have an online store on one of these platforms, then we suggest you get started on that before moving forward with Facebook to get the most out of your store.
Connecting Your Ecommerce Platform to Facebook
It’s very simple to connect the products on your platform to your Facebook Store, but it’s a different process for each website builder. For Shopify, you just need to add Shopify’s free Facebook Channel app to your Shopify store. Once you’ve set up the app, Facebook then creates a Store section on your Facebook page. This in turn displays your Shopify products for people to view and buy.
Setting up your Facebook Store with Bigcommerce is pretty similar to Shopify in that you’ll need to add BigCommerce’s free Facebook Shop app to your store. This will then make your products available on your Facebook Business Page.
Squarespace offers many different ways to connect your social media accounts to your ecommerce site. Unlike Shopify and BigCommerce, you can’t sell directly through Facebook with Squarespace. However, you can still push, tag, integrate and share your products across Facebook, as well as Instagram, Pinterest, and Twitter.
Even though Facebook allows you to sell directly through their platform, it may not be the easiest and most efficient way to make your products more available to shoppers. Utilizing different ecommerce website builders can help get you started, give you more control over your products and payment methods, and you can still connect with a Facebook store to sell through them to a wider audience.