Every vendor knows the drill. There’s packing, transporting, unpacking, then with any luck, you return home with a lighter load of products and a pocket full of cash. If you want to make the most out of every market experience, upgrade your approach using a few of our business boosting tips.
Successful vendors know to always arrive at a market prepared, and to expect the unexpected. Before going to any market, pack a kit of tape, pencils, pens, markers, a hammer and nails, in addition to your merchandising materials. Be sure to include any decorations you may need, such as lighting, signage and shelving units. Make a note of the dimensions of your tables and displays, then draft a plan for how you’d like to arrange everything once you get to the market. Having a plan before you go makes it easier to set up once you arrive, and takes some of the stress out of setup.
Take Stock of the Situation
When first entering a booth, take stock of what’s already there. Determine where electrical outlets are, whether or not there are walls, and if so, whether or not those walls will take nails, tape or other hanging methods. Knowing exactly what you have to work with is essential for carrying out your merchandising plan. If you had considered a particular arrangement for items requiring electricity, you’ll need to determine whether or not the location of electrical outlets coincides with your plan. Make changes as needed, and remember to bring a few extension cords, just in case.
Move Up in the World
Finally, think “up,” not “out.” Regardless of whether or not your booth is equipped with walls, remember that some merchandise can be stacked, or arranged vertically without the need to occupy extra floor space. When it seems as though the booth simply doesn’t have enough room for your products, build up. Keeping a ladder or A-frame shelf handy can multiply your display space several times over. Remember, when you need to make the most out of a small booth, it’s important to think outside the box.