I don’t know about you, but I’m planning to enjoy every last bit of pumpkin spice anything I can get before Thanksgiving ends and the rest of the holiday flavors go into full swing. “Thankfully,” we have until the end of November for that. Speaking of November, resellers should be seeing more holiday shoppers coming out and checking off items on their loved ones’ wish lists.
Expectations are still high for the holiday season. The National Retail Federation (NRF) recently announced that holiday retail sales during November and December are expected to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. These numbers compare to the average holiday sales increase of 3.7 percent over the previous five years.
“There are probably very few precedents for this uncertain macroeconomic environment,” NRF Chief Economist Jack Kleinhenz said. “There are many moving parts and lots of distractions that make predictions difficult. There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year. Job growth and higher wages mean there’s more money in families’ pockets, so we see both the willingness and ability to spend this holiday season.”
Trending holiday products and display ideas are only some of the awesome articles we have in this issue for you. The November and December shopping season is busy for everyone, and we want to make sure you’re fully prepared. We want to hear from you! Make sure to follow us on social media and share some of your holiday decorating ideas!
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Editor’s Picks:
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