As cell phone users become ubiquitous and have money to spend, flea market and swap meet vendors are looking for ways to stand out in the accessories marketplace. That’s why more and more of them are turning to a particular vendor-friendly brand-name cell phone products maker.
Mobo USA Corp. manufactures and wholesales cell phone cases, chargers, stereo hands-free headsets, silicone protectors, hard shell protectors, and other products. The company has been in business for nine years, and has worked hard to stand out in a crowded field. According to sales director Nelson Moya, Mobo does that with unique products and exclusive brands. “Basically the key to our company is the attention we pay to design,” he says. “What separates us from everybody else is that we are actually a brand and not just a company that manufactures product without a name.”
By producing goods of outstanding quality under its own company name, Mobo has built up the credibility it needed to attract powerful licensing deals. “With the quality of our products, we’ve been able to acquire the Walt Disney license, the Warner Brothers license, and the Snoopy license over the years,” says Moya, “so we make some pretty unique products with some very large brands.”
That gives Mobo an extraordinary marketing advantage, especially in flea markets and swap meets. “It helps us market our products, that we are associated with such big brands, one of the most popular names in the world being Disney,” says Moya. “The products that we manufacture are a little bit different from everybody else. The licensed products, like Snoopy and Disney, are very popular. When you are selling at a flea market, you are looking for something unique, that stands out. You do see a lot of flea market stands that have similar products or are just plain jane. We’re always trying to innovate new products and designs. We consider ourselves almost in the fashion industry. We offer a kind of a different avenue for a flea market vendor to make some nice profits off of some unique products.”
To offer Mobo’s stand-out goods and brands, there is a hit on the price. “It’s our job to explain that a client is going to pay a little more for my product, but due to the quality and the design, it’s going to sell a lot faster,” says Moya. “You’re going to sell Mobo faster than some less-expensive product. You’re paying a little bit more, but what you’re paying for is a brand that will back you up. If there’s a problem with that product, you have somebody to call who will replace it for you at no cost to you.”
Mobo is going out of its way to attract vendor customers. According to Moya, “one of my best clients right now is a flea market vendor out in California. He’s been working with us for six or seven years. Monday through Saturday, he’s a courier for the United States Postal Service. Sundays, he and his wife sell at flea markets in the Sacramento area. They buy in excess of $1,000 a week from me. And that’s in one day of business.”
However, Mobo is looking for vendors who do a lot less business than that. “We always have deals, we always do weekly specials, we have new-client discounts. We don’t have a minimum,” explains Moya. “We encourage individuals to pick up a little of everything, within their budget, so they can try the product out. We definitely love the clients who make $50 to $100 in purchases each week.”
For more information, contact Mobo at (800) 601-3209 and visit the company’s Web site.