Hoping to reignite a local legend, business partners Walt Borton and Sarah Cook have launched the Flea at the Downs, an ambitious market that sported 100 vendors and 1,500 shoppers on opening day, May 29.
According to Borton, the market marks a return to a longtime flea market tradition in Santa Fe, N.M. “Our mission is to rekindle the spirit of Trader Jack’s Market,” says Borton, referring to a famous but now defunct local market. “It drew vendors from all over the country and was a must-do for anyone who visited Santa Fe. In those days, everybody went to the market, from the very famous to just regular folks. We want that back. We think the times are right for that.”
The market offers 15,000 square feet of space under a white tent, as well as the option of outdoor booths and tailgate selling. Parking and admission are free. It takes place at the Santa Fe Downs, a horse-racing track, Saturdays and Sundays from May through October.
As for Walt Borton, a public relations consultant who has worked for flea markets and antique shows for many years, well, he’s enjoying himself. “I’ve never had more fun at anything I’ve ever done in my life.” For more information, visit the market’s Web site or call (505) 982-2671.