For the true romantic, one wonderful way to woo a sweetheart may be with the treats of days gone by. A dozen years in the retro candy business has made Nick Marra an expert in nostalgia sweets, from wax bottles to candy cigarettes to candy buttons and much more. At first his company, Groovy Candies, mostly offered retro collections, like this Retro ’60s Groovy Candy Sampler, featuring classics such as Charleston Chews, Necco Wafers, and Atomic Fireballs. “As we grew,” Marra explains, “we found that people not only wanted these items in collections, but they wanted them in bulk.”
Now the company offers a wide-ranging selection of treats. “We have a very broad offering of products that covers about 2,000 items,” says Marra. “It’s not rocket science, but we know the candy, and we’re able to find solutions for people.”
Based on the growing interest in bulk and retro candy, Marra says he wants to offer his winning product lines to flea market and swap meet vendors. “We’d like to service them. We have a broad offering of products, with a quick turnaround on orders. We can get customers restocked during the week before they have to get set up for that next weekend,” he says.
And the appeal of nostalgic sweets is high among flea market customers. “The retro line should do very well,” Marra says. “The 35-plus demographic is definitely a customer for the nostalgia candy market.”
And he has other product lines as well, offering a complete candy solution to his flea market sellers. “For vendors who are geared more toward a younger demo, we also have all of the current kid stuff,” syas Marra, “such as candy that comes with a toy, something that makes a musical noise, products tied to NASCAR and Shrek, that all do well.”