PeaTos™ is refreshing their brand with a bold new look and exciting new additions to its wildly popular portfolio of snacks. Known for their classic crunchy puffed snacks in a variety of delicious flavors, the company has now added Crunchy Curls and Crunchy Rings to the menu.
PeaTos™ pea-based snacks are a new wave of “junk food” goodies made from peas rather than the traditional corn, making them a healthier alternative to other salty treats. Pulses, the edible seeds of peas and lentils, are an almost magical ingredient: naturally delivering powerful plant-protein and fiber. These super foods pack a nutritional punch: non-GMO, gluten free, and sustainably grown, in addition to delivering vitamins and minerals. PeaTos™ gives consumers delicious comfort food with a nutritional value.
“We’re excited to introduce our new brand and the PeaTos™ Rings to the public in a big way,” says PeaTos CEO Nick Desai. “While PeaTos delivers better tasting junk food made from peas that consumers love, as we grew and listened to feedback from loyal fans we realized that the PeaTos products were amazing, but our branding was missing the mark. As a result, we spent a considerable amount of time developing a new approach that better aligns with what we had set out to create. What’s crazy is that they were still selling really well and we’re really excited to see what happens.”
PeaTos™ is currently available at Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, and others. PeaTos™ is coming soon to Sprouts (Fall 2019) and Whole Foods (2020). For more information on getting these delicious and healthy snacks into your booth, visit their website at worldpeasbrand.com.
“PeaTos™ is the talk of the town because it offers the best of both worlds,” adds Desai. “We have really struck a chord with consumers. What is special about PeaTos is that you have a pea-based snack that tastes like it’s made from corn! This is important because it is what consumers are used to. It’s like the plant-based meat guys engineering products to replicate the experience of meat. We are looking to replicate the true ‘junk snack’ experience in every way.