by IvyLee Rosario
Established in 1990, Sofari Collections Ltd. has expanded from their roots in importing leather product to become a leading wholesaler, offering more than 30 items including t-shirts, bed sheets, belt buckles, fleece, hats, biker vests, slippers and more. Based in Toronto, Canada, Sofari now owns and occupies a 45,000 square foot facility packed with quality merchandise. “Quality is our unique selling point,” says Karaan Aggarwaal, Sofari’s Manager. “We always have inventory in our warehouse, and ship orders as quickly as our customers need them.” Sofari prides itself on quality and customer satisfaction, “We are always asking for feedback from our customers,” says Aggarwaal, “it is something that can make a big difference to any company.”
For example, new buyers can choose an overall theme within their wholesale product order and Sofari will provide a variety of suitable merchandise to their taste. “If we have a customer who is interested in a wolf theme then we will send them a few different wolf designs in their order for variety,” said Aggarwaal. Many products are available in pre-packaged multi-packs, and building these orders is part of Sofari’s service.
When purchasing, buyers should keep in mind that each product is offered with unique packaging details. For items like leather merchandise, products can be ordered based on size with no minimum order amount necessary. Sofari stocks a wide variety of leather goods including jackets averaging at a $100 price point and vests at $45.
For other categories of goods, packaging is different. Commonly ordered stock such as t-shirts and hats are available only in pre-packaged multi-packs.
Top-selling hat designs are packed in groups of 12 starting at $9 per hat, and t-shirts in 12 unit pre-packs, with over 300 designs from which to choose, ranging in price from $9.75-$11.75 per shirt, depending on style.
Sofari concentrates on using the best fabrics and digital printing possible in order to make their collections stand out from the crowd. When asked about upcoming new products, Aggarwaal says that they always add new lines to their merchandise and incorporate new designs into their existing successful lines.
The company has big plans for the future, including expanding their operations in the US. “We started our operations in the USA this year and we have already received very good responses for our products,” says Aggarwaal. “We are planning on attending more wholesale shows to get a greater exposure of our products.” Look for Sofari at your favorite apparel wholesale show.
Sofari Collections has a minimum order of $300, with a suggested retail mark up of 100 percent of the wholesale piece price. For more information on Sofari visit www.sofaricollections.com.
Sofari Collections Ltd
339 Traders Blvd
Mississauga, ON, Canada L4Z 2E5