Rainbow Beauty Company, launched in 1996, is a wholesale distributor of high quality specialized cosmetics and skin care products serving Korean, Japanese, Chinese, Vietnamese and Hispanic communities. Because beauty regimens vary by culture, the company strives to offer products that meet a wide range of beauty needs. “Our goal is to bring in the best products, usually from Korea and Japan, and our strength is serving the ethnic market,” says Chuck Chun, manager of Business Development. From its 7,000 square foot warehouse in Buena Park, CA, Rainbow Beauty Company distributes 2,500 skin care, makeup, hair, body and accessory products in more than 50 categories to meet the needs of all ages and skin types. To offer the best customer service, the company has English, Spanish and Korean speaking staff available.
Rainbow Beauty Company partners with 16 manufacturers including Hyssop (Seoul Cosmetics) for hair products such as Brown Rice Shampoo, Enprani for whitening skin care cleansers, toners and creams, C & F Cosmetics for facemasks and cleansing tissues and, most recently, Feather Safety Razor Company for precision cutting tools. “Feather Razor in Japan is a really interesting company,” Chun states. “Their products are not like typical razors. Japan is known for its craftsmanship and when you try a Feather razor, you’ll notice the difference.” Feather razor blades are designed for individual purposes like removing facial hair and refining eyebrows or trimming underarms and can be used by both men and women. A pack of three razors retails for $6 to $8. “Feather razors last longer than a lot of blades and we expect them to be very popular in the U.S.,” Chun says. To support sales of Feather razors at flea markets, Rainbow Beauty will be providing marketing materials later this year, he adds.
“Our skin care accessories are popular and they are also great products to sell at flea markets,” Chun notes. Callas cleansing wipes are high quality facial wipes that refresh skin as well as remove makeup and Face Sheet Masks moisturize and revive the skin. At the March ASD show in Las Vegas, the company gave people masks to take back to their hotel rooms and try. “Many people came back the next day and told us they liked our mask better than other brands,” Chun stresses. Vendors who want to sell Rainbow Beauty Company’s products, either one product or several items from various product lines, can expect a 50 percent margin and there is no minimum order. In addition, the company is offering free shipping on a vendor’s first order with mention of this article.
For more information:
Rainbow Beauty Company
5900 Dale Street
Buena Park, CA 90621