Magnum Enterprises manufactures and distributes the world’s largest selection of rubber band guns—timeless, classic American toys it produces in the Black Hills of South Dakota. The company, with 50 military, pirate and western models in its current lineup, is capable of making more than 100 styles. Primarily 12-shot semi-automatic repeating rubber band guns, the toys are made of poplar wood, and have a few plastic components, such as the trigger. “Some of our most popular rubber band guns include the Magnum 45 pistol, the AK-47 rifle, the M-16 Marauder rifle, the Colt 22 pistol, the Tommy Gun and the Devastator Gatling gun,” comments Dan Smith, owner of the company. “The Gatling gun, which is 4 feet by 3 feet, is the flagship of our company. It has eight barrels on a turret, and can fire 96 rubber bands in six seconds, and it never fails to attract attention.”
Smith, who has been selling rubber band guns for more than 20 years and manufacturing them for seven years, began selling them at swap meets, flea markets and all kinds of festivals. “Rubber band guns are big sellers at flea markets, partly because they’ve been around for over a hundred years and bring back childhood memories for many market goers. Additionally, they are safe and sane, they shoot a soft projectile, are low power and low impact, and they look cool,” he points out. The target market for rubber band guns is boys, mainly four to 14 years old, but the products have a broad appeal, Smith shares. “Older folks like them, office workers buy them for workplace wars and CEOs buy them for board meetings.”
In addition to rubber band guns, the company sells ammunition, accessories and wooden spinner targets. “The spinners are popular sellers,” Smith continues. “We have them in a variety of colors and styles, including one that doubles as a gun rack for two pistols.” Magnum Enterprises presently has a retail website, where vendors can gather detailed information about its products, and a wholesale website is under construction.
Wholesale pricing for most of Magnum Enterprises’ rubber band guns is from $5.50 to $21.50, and retail is keystone, however many sellers mark up products two and a half times, depending on their location, venue and clientele. “The Gatling is its own animal,” Smith notes, “and that sells for $530.” The company generally has a $200 minimum order but Smith says he will consider accepting smaller orders. Magnum Enterprises will be exhibiting at the ASD Show in Las Vegas, being held March 17-20, at booth SL2609.
For more information:
P.O. Box 3861
Rapid City, SD 57709