Hz Distributors launched two years ago, specializing in high quality fragrances at a price point designed for high profit margins. Catering to both men and women, the company imports its fragrance liquids directly from France. “We then do the packaging ourselves,” points out Ibrahim Hassan, sales manager. “The only difference between our product and the name brands is that the name brands’ prices are higher, because those have been endorsed by celebrities.” Hz Distributors’ fragrances are formulated for long wear, which Hassan notes is one of the products’ strongest selling points. A few of the company’s best sellers are Conquer for men, which is similar to Drakkar Noir, V6, which resembles Versace, and Just Gold, the Hz rendition of One Million by Paco. Its most popular scents for ladies are Miss Glam, similar to Chance by Chanel, and Real, close to Ralph Lauren. “Many perfumes become a popular choice because the designer has discontinued the fragrance,” Hassan says. “Customers still like fragrances that aren’t sold anymore, meaning we offer them what they are unable to find anywhere else.” In addition to eau de parfum, Hz Distributors also offers a selection of deodorant sprays and gift sets in its own variety of fragrances.
More than 80 percent of American women use perfume, according to the NPD Group, and because it is an inexpensive product to manufacture, perfumes and colognes offer a high profit margin of up to 95 percent. Vendors may purchase fragrances from Hz Distributors for between $4 and $6, but suggested retail can range from $15 to $29. “I have a customer who sells our scents for $39.99,” comments Hassan. “It varies greatly depending on the market and the location. Retail prices can be flexible and are really up to the customer.” Hz Distributors calls for a minimum of 12 bottles of each scent ordered, and if a customer would like to buy in larger amounts, Hassan is open to working with individuals to determine pricing options.
For more information:
11980 Reedy Creek Dr. #104
Orlando, FL 32836
Toll free: 877-571-6618