As the heat of the summer melts into cool breezes, fall leaves, and pumpkin spice lattes, sellers everywhere are working hard to prepare for the shopping craze that is soon to start. Halloween is here, with the holidays zooming in shortly after, and The Merchandiser is here to make sure things run as smoothly as […]
booth
The Black Friday & Small Business Saturday Survival Guide
As the busiest time of the year creeps closer, sellers start preparing in advance for what’s to come. This includes sales, promotions, holiday products and marketing the business. Since we gave vendors tips for selling Halloween products in our last issue, now is the time to focus on Black Friday and Small Business Saturday, where […]
Scare the Competition Away with these Halloween Sales Tips
The holidays bring lots of opportunities for flea markets to offer discounted merchandise to consumers looking for a bargain. Especially for the vendors who took advantage of closeout and liquidation sales this year, you’ve got a head start with giving your customers the best deals for the Halloween season. Halloween spending has seen a slow […]
Back-To-School Readiness Guide
The time is nigh to once again start stocking your booth with back-to-school products. As flea market and swap meet vendors are preparing for the rush, The Merchandiser has some tips and reminders to make sure you can provide your customers with whatever they may need. Checklist Ready The great thing about back-to-school products is […]
The Three Steps to Converting Window Shoppers
Converting window shoppers into paying customers is an art flea market vendors have been successful with for years. It’s much easier to convert a passer-by when you get to talk to the customer in person and either tell them what makes your products better than the rest or tell them the story behind your business. […]
Incorporating Wedding Accessories Into Your Booth
April showers bring May flowers and lots of weddings. The spring and fall are the two biggest wedding seasons and will have customers scrambling around to find the cutest table toppers, shoes, jewelry, favors, decorations, and gifts for the bride and groom. Weddings are just as expensive as they are exciting and fun, so here […]
Making the Most out of Mother’s Day Sales
Mother’s Day is a great day for the whole family to get together, grab a bite to eat, and go shopping! This is the time to put your best sales face on and give all mothers and gift buyers a reason to shop from your booth. Whether you sell jewelry, clothing, accessories, home decor or […]
How to Create your own Brand
Have you ever thought about creating your own brand? Maybe it’s something that you’ve been wanting to try but didn’t know how, or maybe you just haven’t thought of it at all. The springtime might be a good time to put those ideas to action and create your own. The Merchandiser Group has some tips […]
Make Your Booth Stand Out for Easter
Easter is a great opportunity to sell more merchandise
How to Market Yourself
Ringing in the new year means bringing in new products, redecorating your booth, and rethinking your marketing strategy