Now that indie businesses everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday 2020 will be the biggest year yet — even larger than 2021 will be. There are many different reasons behind Klaviyo’s predictions. […]
As everyone is beginning to get used to the new normal that COVID-19 has brought upon the world, antique and collectible dealers should be up-to-date with their versions of the new normal as well. Live events are becoming scarce and most are cancelled, so it’s important to know how to shift your business and boost […]
One by one, flea markets and antique fairs are beginning to open to the public once again. With certain restrictions now in place to sell at these venues, including wearing a mask, gloves, and keeping your area clean constantly, it can be pretty difficult to make a personal connection with a customer while also having […]
New year, new you! The end of the year always makes business owners want to throw out any old strategies and learn new and interesting tactics to lure in more customers. Consumer interests are always changing, and with the way technology continues to develop, it’s about time vendors start thinking about new business planning, and […]
In this issue we’ve supplied you with some great closeout and liquidation companies to stock your booth with all the spring necessities, so now it’s time to get rid of old merchandise that’s taking up space. I think we all know the best way to make room for new products… sales! The best part is […]
Ringing in the new year means bringing in new products, redecorating your booth, and rethinking your marketing strategy
So, you are a flea, fair, or festival vendor with a thriving booth business.
2018 is going to be your year! Start off with a bang by creating a marketing plan for yourself.
Working with repeat customers is much easier than acquiring new ones