The rules of retail were completely rewritten in 2020. Flea markets and swap meets shut down for a period of time, most consumers turned to online shopping, and brands had to figure out new ways to market to their customer base. Now that business owners have had time to settle in and get back on […]
Now that indie businesses everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Resellers need to find unique ways to reach shoppers this holiday season, and American Merchandiser has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
One by one, flea markets and antique fairs are beginning to open to the public once again. With certain restrictions now in place to sell at these venues, including wearing a mask, gloves, and keeping your area clean constantly, it can be pretty difficult to make a personal connection with a customer while also having […]
Setting up your own website to start selling products can be time consuming and expensive — that’s why there are so many different online platforms that help small sellers get their ecommerce business started at a decent price. Facebook is now on that list of companies that will help you sell online. Most businesses already […]
Can you believe we’re already preparing for Easter? It still feels like Christmas was just last week. After the holiday craze, the lull in the shopping season is here, but consumers are still thinking ahead. As vendors start ordering their Easter and spring products, it’s important to know how to properly market them for the […]
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up reseller to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
We’ve all gotten that one bad review on social media
Marketing your booth through social media can be extremely beneficial to your business.
Spring is fast approaching, and the new season provides a perfect opportunity to enhance or revamp your sales strategy.