Electronic cigarettes continue to gain popularity with consumers all over the world. Wells Fargo Securities Tobacco Talk reports that the e-cigarette industry grew to around $300 million in revenue at retail by the end of 2012 and it is expected to grow to over $1 billion over the next few years. E-cigarettes are designed to infuse the same smoking sensation as tobacco cigarettes, while cutting out the numerous health degrading chemicals and carcinogenic substances found in conventional tobacco cigarettes, often making it a preferred alternative to conventional smoking.
The Magic Mist, launched in 2011, is a manufacturer and distributor of electronic cigarette kits and cartridges compatible with leading brands such as NJOY, Cig 2O, Blu cigs, V2, Mistic and several other brands. The company says it offers excellent quality and lower prices than other e-cigarette distributors, resulting in big profit margins for flea market vendors.
Flea markets are popular sales venues for e-cigarettes, and The Magic Mist offers several products to meet shopper demand. The company’s startup kit contains a battery, a USB charger and two cartridges—one tobacco flavor and one menthol flavor. The kit retails for $18 to $20. The Magic Mist’s disposable electronic cigarette is also popular among consumers, and it retails for $7. Furthermore, there are about 100 e-cigarette brands being produced, each with its own cartridge, and The Magic Mist produces cartridges that are compatible with almost all of the electronic cigarette types. Vendors who carry five of The Magic Mist’s product lines in their stores can service up to 100 brands, the company says. The Magic Mist’s cartridges retail for $10 to $15, depending on the brand. The supplier carries a complete line of e-cigarette product accessories as well.
The Magic Mist’s minimum order is generally $1,000, but the company will work with flea market vendors who desire to place smaller initial orders. Point-of-purchase displays, free with a minimum purchase, hold 20 startup kits. Vendors are invited to visit Magic Mist’s Wholesale Central website to fill out an online form and get an individual price quote. Product markup is keystone or better.