Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday 2020 will be the biggest year yet — even larger than 2021 will be.
There are many different reasons behind Klaviyo’s predictions. Over the last six months, flea markets and swap meets were forced to close and reopen to a certain degree. Throughout this time, consumers were forced to shop online for anything they couldn’t get at a grocery store. Now that flea markets in most states are open or in the process of reopening, shoppers are hungry for those in-person deals and bargains.
1. Use Facebook Live to Flaunt Your Products
Many businesses are utilizing Facebook live to connect with their followers and show them any new products or how they’re keeping things sanitary. This is a great way to make a personal connection with your customers, so for those who are too afraid to come and shop from you in person, they can still see you through a live broadcast.
Katerina Iliades, founder of the Greek International Food Market in Boston’s West Roxbury neighborhood, started using Facebook live soon after stores were allowed to reopen to the public. She wanted to show her customers the different items she had in stock so if they saw something they wanted, they could either come in-store or call her to place an order. She says sales immediately skyrocketed after using Facebook live.
2. Offer Different Purchasing Options
If you don’t have an ecommerce site set up, relying on in-person sales can be tricky this holiday season. As much as people are going to want to go out and shop, others may be too scared to fight the crowds or may prefer to just pick up their order in person. Curbside pickup should always be a purchasing option, even if you don’t have a storefront.
Using social media, let your customers know that they can call you ahead of time to place their order and they can either pick it up from your shop or your market. If you sell at a flea market that offers free admission, it’s an easy way to score extra sales since shoppers can just come pick the products up from your booth and head on out.
3. Use Incentives to Get Customers Out of Their Homes
Using incentives to bring shoppers outside has always helped sales, and especially now when there’s a lot of competition, you have to give them reasons to shop from your brand. You can do giveaways, a free product with purchase, BOGO or other discounts, and other creative incentives.
A sure fire way to get more sales and followers on social media is to have customers follow your accounts to get an extra percentage off their order. This way they will see your brand while they’re scrolling through social media and encourage them to make a future purchase. Vendors should never settle for one purchase — they should always be thinking of ways to acquire new customers and keep them coming back after the holidays are over.