by Kevin Zimmerman
Home Value bills itself as “your wholesale shopping center,” and it is easy to see why. Also doing business as Bird View Mall, the umbrella company operates no fewer than five stores: Home Value, which specializes in kitchenware and party needs; Vieworld, which offers office chairs and organizers; Better Space, whose products seek to minimize wasted space vis-à-vis cars and baby strollers; Storack, which sells freestanding racks for home and office use; and the self-explanatory Nene’s Cribs. Many of its items are also sold retail on Amazon.
“We have been doing very well with sales lately,” says company president Baruch Nudman, who established Home Value in the United States three years ago; his original Home Value operation in China has been operational since 2005. “We are always looking for opportunities to gain access to markets that are new for us,” Nudman declares, adding that Home Value also has established a presence in Argentina and Brazil, and hinting that more may well be on the way.
Nudman prefers not to get specific about wholesale pricing, although he does note that Home Value does not maintain a minimum order policy. All told, the firm has roughly 500 items in stock. Despite the interest in international expansion, Nudman says he is not looking to enter additional product categories, content with the success he has had with “year-round merchandise.”
For all of that, Home Value’s Amazon store reflects significant pricing discounts. At press time, a hand mixer/whisk priced at $25 was on sale for $6.99; a garlic press and slicer priced at $17.99 was going for $11.99; and a 120-count set of 10-inch plastic dinner plates was discounted from $101.98 to $68.90. Nudman notes that Vieworld’s office chairs are particularly strong sellers. The selection ranges from a high-back leatherette chair (22 inches long by 20 inches wide by 44-47 inches high) marked down from $325 to $119.99, to an ergonomic mesh chair with adjustable headrest and armrests and multi-position recline control (24 inches long by 20 inches wide by 48-51 inches high) at $115 and a smaller mesh chair (24 by 20 by 35-38) priced at $298.75 but selling for just $74.99. Many models are available in several colors.
Better Space products include a black stroller organizer (18 inches by 12.6 inches) with a number of easily accessible pockets, marked down from $33.50 to $14.99; a larger model (3.5 by 13 by 10) that includes an insulated cooler, priced at $32.75 but selling for $15.99; and a neoprene organizer with cup holder, 10.9 by 3.1 by 0.7 inches, listed at $42.70 but on sale at $18.99.
Nene’s Cribs likewise offers good bargains for new or expecting parents, featuring a variety of styles offered in cherry, espresso or white. The 4 in 1 Convertible features a non-drop side rail system and adjustable two-position mattress support that accommodates a standard crib mattress (not included), and can be converted into a toddler bed with a safety guard rail and ultimately, by repurposing its head and footboards, a day bed. Listed at $270, it is currently on sale at $164.99.In addition, the 2-in-1 lightweight folding stationary side crib can be easily folded down for storage or converted into a playpen; priced at $270.55, it retails for $99.99.
Nudman is quick to point out that Home Value is constantly updating its online catalogs for all of its businesses, with the result that not all of its inventory is necessarily available on Amazon. Though the catalogs do not list wholesale prices, he emphasizes that pricing is readily available for inquiring customers.